UX leadership / design systems / 0→1

Building design teams and the systems that power them.

From scaling organizations at Prosper and Elevance to founding a startup, I bring a hands-on approach to leadership — shipping everything from 0→1 products to enterprise design systems.

See selected work ↓ Prosper · Elevance · Founder · 15 yrs

Stylized portrait of Jeremy Abrams in a black polo shirt and glasses, smiling — Jeremy Abrams
Senior UX Director

Fig. 05 / Offsite — Prosper UX team, 2025

Great design is the byproduct of a great culture.

Beyond the deliverables and design systems, my first job is empowering teams to connect, create, and thrive — two days, sticky notes, uncomfortable questions, and the rituals we use to decide together.

Selected work

Case studies

Fig. 01 / Design system

Prosper · UX Director

Shape at Prosper: cutting design time by 90%

I led the UX team in building Shape, Prosper’s first enterprise design system, to unify fragmented products and give UX, engineering, and product one source of truth for UI and code.

Elevance · Digital Health · Director

Elevance Health: standing up UX in a 70-year-old insurance giant

I joined when UX work was mostly reactive scoped requests, grew the team from three to nine, introduced DesignOps and dual-agile, and worked with product to add discovery across five virtual-care products.

Prop Firm Match · FinTech · 2025

Prop Firm Match: redesigning for trust in a broken industry

I ran a full audit and single-sprint redesign of a funded trading account comparison platform, replacing high-stimulation affiliate marketing with UI that supported trader trust before click-through.

Uppd · Founder · 2016–2019

Uppd: a B2B2C social game built on mobile video, social, and gamification

I co-founded Uppd, a social video challenge app where users recorded a skill and competed for prizes. I raised friends-and-family funding, reached Tech Stars Chicago finals, and closed the company after launch when usage concentrated on existing social apps.

Figma Community

Parity — Design Reviews

Compare Figma frames to a live URL or screenshot and catch visual drift — typography, spacing, color, copy, and missing content — in seconds instead of an hour of tab-hopping. Free tier on the Community; Pro adds volume and history.

Visit Site View on Community

Parity — Design Reviews: marketing graphic with the plugin panel reviewing typography drift findings between a Figma original and its live replica

Writing

Recent publications

See all writing

May 27, 2026

Stop Hiring the Best Interviewer in the Room

Why collaborative practical exercises reveal more about capability than charisma — and how to design hiring that measures the right things.

Mar 31, 2026

Why AI Won’t Kill UX: Moving from Pixels to Value

Why UX value is shifting from visual execution toward human context, divergent thinking, and direct problem-to-value impact.

Feb 18, 2025

Leading with Purpose, Trust, and Financial Security

A framework for building and maintaining high-value teams through purpose-driven leadership, mutual trust, and financial stability.

About

As a Senior UX Director, I build and lead teams that drive business success through effective, user-centered design — zero-to-one consumer products, enterprise applications, and the scalable design systems underneath.

With experience across corporate, startup, and consulting environments, I combine high-level strategic thinking with hands-on execution. I lean on design thinking, DesignOps, and AI-driven workflow optimization to build sustainable frameworks that adapt to evolving business needs.

As both a design and people leader, I create a culture of empathy and connection that lets teams do their best work — and produces resilient teams that can outlast a single leader.