Selected Projects
Introduction
Throughout my career, I've had the opportunity to work on diverse projects across various industries. Each project presented unique challenges and opportunities for innovation. Here's a selection of notable work that showcases different aspects of my experience and approach.
Flowster
Led the audit and redesign of Flowster's SaaS platform and marketing website. The project focused on improving user experience, streamlining workflows, and creating a more cohesive brand presence across all digital touchpoints.
Rise Gardens
Conducted a comprehensive audit and redesign of Rise Gardens' mobile interface for their smart hydroponic garden system. The project involved simplifying complex controls while maintaining the functionality needed for successful indoor gardening.
American College of Chest Physicians (CHEST)
Led the design of CHEST's physical and digital healthcare products, focusing on creating a physical toolkit for COPD patients that supports their transition to oxygen therapy.
Brunswick
Conducted extensive attitudinal and behavioral research to validate the redesign of Brunswick's nautical IoT products. The work involved understanding complex user needs in marine environments and translating them into practical digital solutions.
NewFounders
Served as head of product design for a startup initiative aimed at reforming nationwide voting systems. The project required balancing technical constraints with user needs while maintaining data accuracy and accessibility.
Amenify
Led a critical audit and redesign of Amenify's SaaS platform during a crucial period for the business. The work involved rapid analysis, strategic planning, and implementation of solutions to prevent financial collapse while improving user experience.