A local poli-tech entrepreneur was interested in improving the user experience and overall design of their website.
I began this project by interviewing the owner of the project to understand her business, the purpose of her website, and her goals for the redesign. She explained that her original site was hosted on SquareSpace, which unresponsive and broken on smaller screens. The template also required her to manually update content that she thought could be automatically updated based on user submissions.
To fix these problems, I ran Karen through various options. She had to work on a tight budget (this project was not-for-profit, after all), which meant (1) using pre-built WordPress administrative functions; and (2) outsourcing development to WebRMedia--the same Indian development shop that I worked with at Fooda (and the only offshore team I currently trust). Karen and I worked closely together for several months to determine her the most important functions:
Although Karen approved of my custom designs, we found that actual implementation would be a little over her budget. To resolve this issue, I found a pre-built WordPress template that could serve as a sufficient substitute (while also providing a more robust CMS that allowed her to customize brand-color and other elements).
The template is currently in production at PersistList.org. My initial designs are displayed in this portfolio.